Product reach deals with the first of the "7P"'s of marketing, which are Product, Pricing, Place, Promotion, Packaging, Positioning and People. Product reach is something mentioned when you are coming out with a new brand or video game.For example Call of Duty, the person who is trying to sell the game to you will know that it is aimed at adults.Depending on what type of game it is but with Call of Duty it is always an 18 but for this you would carry out market research because that is the best way to find out how to release the game.Doing that market research for a kids game would not apply to young children because it would be too difficult for them to understand that is why you market things to an older generation.You can also product reach online with websites like Facebook. That is a very popular way for things to get across to people now because so many people use Facebook. They would also use product reach if a new Harry Potter film was to come out.There would be so many people making stuff for their market research because they know that Harry Potter is a massive franchise and they know they are going to make their millions by selling things just in time for the film’s release date. The same goes for things like Star Wars and the Lord of the Rings. You can also get product reach in some books. Right at the end of the book meaning the author is selling a new novel so he is reaching out to his audience.
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