Audience Profiling

Audience profiling concerns finding out the profile of your audience beforehand so that you can put across your message to the right people in the most effective way to produce the best result. It might include details like age, sex, educational qualifications, work experience, financial background, field of work, interests, mood, orientation, bias, food habits, religious background, physique, health condition etc. What this also means is that for a show like 24 for example, they know their target audience is aimed at people who like action thriller so that when people are at home watching TV around nine pm they will put on an advert for the show but with the advert they will include all the elements of action which fans of the genre like. For example, they will put in fast cars, lots of shooting, lots of fighting and a high death count. This is to encourage people to watch their show.They do the same thing with any mainstream show and they know from the buzz from their show that they are going to watch it. However, a lot of TV adverts are built on hype and that is what gets their viewing figures soaring though the roof because people are going to think that it looks amazing.To get some of their target audience they only show some adverts on certain channels for example,  a Disney programme they are only going to show a Mickey Mouse cartoon most of the time on the Disney channel and for Tracy Beaker they are only going to show the advert for that on the BBC channel.