Audience data

Audience data is a measure of the demographic profiles and household data of the national audience for a television network at certain intervals when something is aired. Audience data could be used as feedback on whether an advertiser is reaching out to the intended audience. Demographic numbers measure the average number of individuals in the selected demographic per household. For example if a show such as Britain’s Got Talent was to come on TV which it does every year they would look at the viewing figures of the show.If the show has high ratings they know they don’t need to change anything and they can keep things as they are but if each year the viewing rating goes down they know they need to make changes to the show or it could face being axed.A show which was axed because of low rating figures was Big Brother,the reality show about a group of people being locked in a house for a few weeks each year.The rating figures started to go down and the show was finally axed in 2010 but the show was brought by Channel 5. Channel 5 bought the rights for 3 seasons.So far the show has been brought back to much criticism and even lower figures. I think it is time for Channel 5 to have a serious sit down and think about what they are going to do. I think they need to stop making reality shows because they are getting boring..