Competitor Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment. In competitor analysis you do whatever you can to win and make your product or products better and more well-knownyou’re your competitors. I think in order to win in that type of business you have to be very nasty and ruthless to get the result you want to get, but that is just my opinion.The best thing to do when you are going against a big company is to brand your product. I think the best way that you can beat the company is if you get advert on TV. Then you know you have won because almost everyone in the world owns or watches TV and for people who don’t work if they put the advert on daytime TV they will have more buyers.If you can’t afford a TV advert then I think you are going to lose the sales battle unless you put your product on Facebook as an advert then you might have a chance of beating your competitor or you can create a group and invite your friends and make them spread the word around about your product.