Consumer behaviour

Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society.In general consumer behaviour is based on the person’s actions when buying something of their choice.The consumer has three key roles: user, payer and buyer.Some research has been done on the subject matter and it is difficult for experts in the field to figure out what people want and are actually going to buy. A big part in consumer behaviour is how nice you are to the buyer because if you are rude or snobby that is going to put the customer off your product and you lose a sale.Tests have been carried out and consumer behaviour is influenced by what type of person you are and how you were brought up.The other things that match with consumer behaviour are your lifestyle as it also plays a big part in what you buy for example, what music you like and films and books etc. Also it depends how well off you are in life meaning how rich you are. What beliefs you  have also play a massive part in consumer behaviour.